Morphe Filter Effect Soft Foundation Rich 30

An oil-free, skincare-infused, hydrating foundation that delivers a natural finish for healthy-looking skin. This luxe, longwearing, medium coverage foundation is designed to blur and diffuse the look of imperfections while deeply hydrating and nourishing skin. Crafted in Italy for the ultimate soft-focus, filter-effect look and powered by high-performing, skin-perfecting ingredients. The silky-smooth, medium to full coverage is buildable and developed across 40 shades for a range of skin tones and undertones. Plus, this long wear foundation is made to keep up with you thanks to sweatproof, transfer-proof, and waterproof performance that lasts 12 hours. It’s the best filter you’ll ever use.

Filter Rich 30 / deep rich with neutral undertones

BENEFITS:

Hyaluronic Acid boosts moisture levels and vitamin E delivers antioxidant protection

Pore-blurring pigments diffuse the look of imperfections

Natural, buildable coverage

Longwearing, sweatproof, and transfer-proof

Free of oils, fragrances, and parabens

Luxe formula crafted in Italy

INFUSED WITH POWERFUL INGREDIENTS:

Nurture your complexion with this oil-free, buildable foundation that is formulated for deep hydration and nourishment. Made without fragrances and parabens, and enriched with powerful, skin-smoothing technology. An ultra-hydrating form of hyaluronic acid with a small molecular structure that is easily absorbed boosts moisture. Vitamin E delivers antioxidant protection and deeply nourishes. Glycerin helps to maintain skin’s moisture levels for a soft, supple feel. This complex of highly effective ingredients provides a healthy-looking glow that will have your complexion looking—and feeling—so good.

Infused with:

A form of hyaluronic acid with a small molecular structure that provides a powerful, skin-smoothing moisture boost

Vitamin E, a potent antioxidant that delivers protection and deeply nourishes skin

Glycerin, a hydrator that helps to maintain skin’s moisture levels, keeping it soft and supple

GET THAT HYDRATED GLOW:

Filter Effect Soft-Focus Foundation is all about that natural finish and soft, hydrated skin. Follow these steps for how to apply foundation flawlessly and keep dry skin away.

Begin by gently exfoliating to remove any dry skin. Follow with your daily moisturiser.

Apply a hydrating primer or Priming Beauty Oil.

Use a damp Microfiber Beauty Sponge to apply foundation, building product as needed.

Complete your look using cream formulas for your blush, bronzer, or any other complexion product.

To set for all-day wear, apply just a small amount of loose setting powder with a large synthetic brush. You can also use a quick spritz of setting sist, or a hydrating formula setting spray.

PRO TIP: For an extra boost of hydration, mix a drop of Priming Beauty Oil directly into your foundation and apply, layering as needed to get the coverage you want.