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Privacy Policy

Your Guide to All Things Privacy

At PrettyLittleThing UAE, we respect your privacy and your preferences for use of your information are our highest priority. We take great care to safeguard information in our possession. Our Privacy Policy sets out important information regarding our collection and use of Personal Data (as defined in our Privacy Policy), your rights, as well as the terms and conditions applicable to the use of our website. By using our website or otherwise providing us with your Personal Data for the provision of our services, you acknowledge having read the terms of our Privacy Policy and consented to its terms and to PrettyLittleThing UAE collecting and processing your Personal Data accordingly. If you have any questions or concerns regarding PrettyLittleThing's access to or use of your Personal Data, please e-mail us at mena.customer.services@prettylittlething.com.

1. All for you

Your data will only be used to benefit you and your shopping experience.

2. Our promise

You have our word that we’ll treat and protect your data like it’s our own.

3. Straight up

We’ll give it to you straight and keep you updated with what you need to know.

4. No small talk

Let us know your preferences - you decide what and how you hear from us.

5. Just the essentials

We won’t keep your data for no reason. If we don’t need them, we’ll delete them.

Protecting your Privacy At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.