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Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
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Named the colour of the year, purple is a powerful force to be reckoned with. Whether you’re looking to insert pastels or ultra-violets into your wardrobe this season, our purple dress edit has all hues covered. We’re contrasting our purple dresses with neon yellow accessories for a combo that is sure to shock. If your style is more subtle than shocking, go pretty in pastels with one of our lilac dresses. Or keep your look neutral with our must-have mauve dresses, from bodycon to shift and everything in between you’ll want in your wardrobe. If you’re struggling to peel yourself away from your LBD this weekend, take your pick of our plum dresses for an easy upgrade from your beloved black mini. It doesn’t matter if you’re off-duty or going ‘out’ out, make sure purple is on your hit list.
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