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At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
For more information please see our full privacy policy
Named the colour of the year, purple is a powerful force to be reckoned with. Whether you’re looking to insert pastels or ultra-violets into your wardrobe this season, our purple dress edit has all hues covered. We’re contrasting our purple dresses with neon yellow accessories for a combo that is sure to shock. If your style is more subtle than shocking, go pretty in pastels with one of our lilac dresses. Or keep your look neutral with our must-have mauve dresses, from bodycon to shift and everything in between you’ll want in your wardrobe. If you’re struggling to peel yourself away from your LBD this weekend, take your pick of our plum dresses for an easy upgrade from your beloved black mini. It doesn’t matter if you’re off-duty or going ‘out’ out, make sure purple is on your hit list.
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